Growth Stories

Wowie

$147K/Month To $1.2M/Month

Our team undertook a transformative journey with Wowie, a men's apparel brand, by propelling sales from $150k/m in Q2 of 2023, to $1.2m in the same period of 2024 (700% Uplift). We achieved this scale whilst improving ad efficiency and overall ROAS.

Initially, we identified several areas within the brand requiring optimizing, we addressed these deficiencies, particularly the over-reliance on seasonal peaks for sales and lack of creative diversity in their ads. We introduced new product collections to diversify revenue streams beyond the traditional summer spikes, implemented robust creative strategy that allowed us to test significantly more ad variety.

  • • Reached new milestone of $1.2m pm, poised to reach $1.5m pm

  • • Increased blended ROAS to 3.9X from 3.2X

  • • $2m pm is our next milestone

700%

SALES INCREASE

3.9X

ROAS

Moto 360

Expanding Reach & Acquiring Customers with Creative Innovation

  • Designed and executed hundreds of new creative concepts, achieving higher Scroll Stop Rates, CTR, and sparking authentic excitement for Moto360 among target audiences.

  • Tested and scaled into previously untapped channels, such as YouTube, to broaden reach and capture new audience segments while maintaining ad efficiency.

  • Developed and optimized landing pages and proactively managed Ad campaigns across multiple channels to drive significant conversions and deliver measurable ROI.

32%

PERFORMANCE INCREASE

22%

CAC REDUCTION

Shiti Coolers

Helping SHITI Become An International Powerhouse

We partnered with Shiti Coolers to support their transition from a small festival-dependent brand to a thriving DTC powerhouse. Leveraging our expertise in creative strategy and deep research, we helped them raise a round of funding, launch into new product categories and expand into new markets.

Our journey with Shiti Coolers began with a deep dive into their customer base and identifying potential growth opportunities.

We developed a strategic roadmap that focused on product expansion and a robust ad creative strategy. We worked to broaden their SKU lineup, enabling them to cater to a wider audience and capitalize on year-round demand.

• Raised significant funding to fuel their growth.

• Expanded to multiple SKUs, establishing new revenue streams.

• Grew to a multi-million dollar per month brand, with continued profitability and scalability.

    40%

    PERFORMANCE INCREASE

    25%

    CAC REDUCTION

    Fjorden

    From Stalled at $250K to Acquired By Industry Powerhouse

    Fjorden approached us after struggling to break past $250k/m in revenue with their previous agency.

    The brand faced challenges with content ideation, iteration, and website conversion rate.

    Upon taking over, we began by restructuring their entire ad setup, implementing attribution tools (Triplewhale) to ensure better tracking and insights.

    We also focused on optimizing Fjorden's site conversion rate, which quickly began converting at 3%+. Our team introduced a dynamic creative strategy, producing and testing 15+ new creatives weekly.

    • Scaled to $500k pm while exceeding all performance metrics.

    • Significantly improved conversion rates and spend efficiency.

    • Attracted acquisition interest, resulting in a successful acquisition by a global camera brand.

      40%

      PERFORMANCE INCREASE

      25%

      CAC REDUCTION

      Atlas Headrest

      From Plateaued Performance to $600K+ Months

      Atlas, an office accessory brand initially engaged our services after a recommendation from an existing client. They were partnered with an established agency and generating ~$300k in monthly revenue.

      However, they encountered performance setbacks on Meta when attempting to scale beyond this point.

      Our objective was to facilitate growth beyond this threshold whilst maintaining performance.

      Over a span of 90-days, we executed several strategic initiatives:
      Consolidated acquisition channels to improve efficiency.

      • Achieved a sales milestone of $600m+ per month.

      • Improved efficiency of our performance metrics whilst scaling beyond the 7-figure monthly revenue.

        2X

        REVENUE INCREASE

        25%

        CAC REDUCTION

        Dollar Flight Club

        Scaling Meta Spend by 14x Without CPA Spikes

        Dollar Flight Club wanted to scale aggressively but couldn’t push past $10K/month in Meta spend without CPAs spiking.

        Their account was messy, and creative was stale. We took over from their previous agency, rebuilt their account structure from the ground up, and implemented a full-funnel creative strategy.

        Within 90 days, we scaled spend to $120K/month while keeping CPA under target.

        • Achieved a sales milestone of $600m+ per month.

        • Improved efficiency of our performance metrics whilst scaling beyond the 7-figure monthly revenue.

          1400%+

          AD SPEND INCREASE

          27%

          CAC REDUCTION

          CornholegamesUSA

          171% Year-to-Date Sales Growth Whilst Reducing CAC

          We partnered with an outdoor games brand in Q2 2024 to overcome stagnant growth and inconsistent ROAS.

          By restructuring Performance Max campaigns, aligning budgets to seasonal trends, and launching a dynamic creative testing system, we drove a 92% increase in ad spend, 122% growth in purchases, and a 171% lift in Google Ads revenue.

          All while maintaining profitability.

          • 92% increase in ad spend with sustained profitability through peak season

          • 171% YoY growth in Google Ads revenue while maintaining target ROAS

            92%+

            AD SPEND INCREASE

            171%

            YOY Growth

            Work with us
            Don’t Take Our Word For It

            Hear from some of our Partners

            “They care so much!”

            Meg & Ryan

            CPG Brand Owners

            “Our ROAS increased tremendously”

            Trevor

            CEO of SHITI Coolers

            “They are absolutely phenomenal”

            Joey

            CEO of Lifestyle Brand

            “If you want to scale, choose Brick”

            Matthew

            8-figure Footwear Brand Owner

            "I'm very grateful for the Brick team"

            Carrie

            Founder of Undersummers

            “They really treat your brand as their own”

            Lorenzo

            Founder of Social Culture Art

            “Our ROAS increased tremendously”

            Trevor

            CEO of SHITI Coolers

            “They are absolutely phenomenal”

            Joey Brya

            CEO of Lifestyle Brand

            “These guys really treat your business as their own”

            Lorenzo

            Founder Social Culture Art
            Social Culture Art
            +

            Toby is an ex-Apple marketing employee and has over a decade of experience working directly with brand owners to help them achieve their growth goals.

            Having also run eCommerce brands of his own, Toby has a unique perspective on Founder’s priorities and is all too familiar with the challenges that come with growing a brand and finding a reliable agency partner.

            In conjunction with our CAO, Tony. Toby ensures that our partners are well looked after, their goals are exceeded & they have fun doing it!

            CornholegamesUSA
            +

            We took over the management of Bougie Bakes Paid Social Ads in the midst of the iOS 14 rollout.

            We were tasked with improving individual channel performance and overall brand profitability.

            Through rigorous testing, and creative development in all areas of performance marketing, Bougie’s accounts are consistently exceeding metric goals at scale and we continue to have an incredibly fun and fruitful partnership with their team.

            SHITI Coolers
            +

            Toby is an ex-Apple marketing employee and has over a decade of experience working directly with brand owners to help them achieve their growth goals.

            Having also run eCommerce brands of his own, Toby has a unique perspective on Founder’s priorities and is all too familiar with the challenges that come with growing a brand and finding a reliable agency partner.

            In conjunction with our CAO, Tony. Toby ensures that our partners are well looked after, their goals are exceeded & they have fun doing it!

            Bougie Bakes
            +

            We took over the management of Bougie Bakes Paid Social Ads in the midst of the iOS 14 rollout.

            We were tasked with improving individual channel performance and overall brand profitability.

            Through rigorous testing, and creative development in all areas of performance marketing, Bougie’s accounts are consistently exceeding metric goals at scale and we continue to have an incredibly fun and fruitful partnership with their team.

            Bougie Bakes
            +

            We took over the management of Bougie Bakes Paid Social Ads in the midst of the iOS 14 rollout.

            We were tasked with improving individual channel performance and overall brand profitability.

            Through rigorous testing, and creative development in all areas of performance marketing, Bougie’s accounts are consistently exceeding metric goals at scale and we continue to have an incredibly fun and fruitful partnership with their team.

            Work with us
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            Brick has exceeded our expectations due to the performance, starting from the way they communicate to deliverables. The team always does everything they can best to do all of the tasks given and to hit your goals. Overall, their workflow is seamless.
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            ROAS has both increased and displayed fewer fluctuations thanks to Bricks work. Their proactive communication suited our working style and their boutique team showed authentic enjoyment in their work and interest in the our brand.
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            Brick has helped us scale past $40k in spend a month. They have been our one-stop-shop thanks to their effective workflow that understood exactly what they needed.
            We have biweekly meetings and message daily on slack which is great"
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            5.0
            Brick has delivered a strategy that helped us scale and exceed our revenue targets. The team seamlessly managed our ad accounts and their communication was seamless, sending reports regularly. Furthermore, they demonstrated a high level of diligence, efficiency, and transparency".
            CEO, Nu Cosmetics
            5.0
            Since partnering with the Brick team, we've seem our highest ever ROAS as well as acquiring new customer cheaper than we ever have. I really appreciate how smooth the entire process was from onboarding to execution and was most impressed by the results their team have delivered".
            Owner, CP Company
            5.0
            We've have been really pleased with Bricks services. Their knowledge and expertise is very evident, an the team communicates frequently through Slack, providing updates and feedback. They also approach each aspect of your business as if it was their own, which is exactly what we wanted.
            Co-Founder & Director, Apparel Company
            5.0
            Brick has exceeded our expectations due to the performance, starting from the way they communicate to deliverables.
            The team always does everything they can best to do all of the tasks given and to hit your goals. Overall, their workflow is seamless.
            VP, E-Commerce Company
            5.0
            ROAS has both increased and displayed fewer fluctuations thanks to Bricks work. Their proactive communication suited our working style and their boutique team showed authentic enjoyment in their work and interest in the our brand.
            Head of Growth, IntoConcrete
            5.0
            Brick has helped us scale past $40k in spend a month. They have been our one-stop-shop thanks to their effective workflow that understood exactly what they needed. We have biweekly meetings and message daily on slack which is great.
            Kevin, Growth, E-Commerce Brand
            5.0
            Brick has delivered a strategy that helped us scale and exceed our revenue targets. The team seamlessly managed our ad accounts and their communication was seamless, sending reports regularly. Furthermore, they demonstrated a high level of diligence, efficiency, and transparency.
            CEO, Nu Cosmetics
            5.0
            Since partnering with the Brick team, we've seem our highest ever ROAS as well as acquiring new customer cheaper than we ever have. I really appreciate how smooth the entire process was from onboarding to execution and was most impressed by the results their team have delivered.
            Owner, CP Company
            5.0
            We've have been really pleased with Bricks services. Their knowledge and expertise is very evident, an the team communicates frequently through Slack, providing updates and feedback. They also approach each aspect of your business as if it was their own, which is exactly what we wanted.
            Co-Founder & Director, Apparel Brand