Wowie
Our team undertook a transformative journey with Wowie, a men's apparel brand, by propelling sales from $150k/m in Q2 of 2023, to $1.2m in the same period of 2024 (700% Uplift). We achieved this scale whilst improving ad efficiency and overall ROAS.
Initially, we identified several areas within the brand requiring optimizing, we addressed these deficiencies, particularly the over-reliance on seasonal peaks for sales and lack of creative diversity in their ads. We introduced new product collections to diversify revenue streams beyond the traditional summer spikes, implemented robust creative strategy that allowed us to test significantly more ad variety.
• Reached new milestone of $1.2m pm, poised to reach $1.5m pm
• Increased blended ROAS to 3.9X from 3.2X
• $2m pm is our next milestone
700%
SALES INCREASE
3.9X
ROAS
Moto 360
Designed and executed hundreds of new creative concepts, achieving higher Scroll Stop Rates, CTR, and sparking authentic excitement for Moto360 among target audiences.
Tested and scaled into previously untapped channels, such as YouTube, to broaden reach and capture new audience segments while maintaining ad efficiency.
Developed and optimized landing pages and proactively managed Ad campaigns across multiple channels to drive significant conversions and deliver measurable ROI.
32%
PERFORMANCE INCREASE
22%
CAC REDUCTION
Shiti Coolers
We partnered with Shiti Coolers to support their transition from a small festival-dependent brand to a thriving DTC powerhouse. Leveraging our expertise in creative strategy and deep research, we helped them raise a round of funding, launch into new product categories and expand into new markets.
Our journey with Shiti Coolers began with a deep dive into their customer base and identifying potential growth opportunities.
We developed a strategic roadmap that focused on product expansion and a robust ad creative strategy. We worked to broaden their SKU lineup, enabling them to cater to a wider audience and capitalize on year-round demand.
• Raised significant funding to fuel their growth.
• Expanded to multiple SKUs, establishing new revenue streams.
• Grew to a multi-million dollar per month brand, with continued profitability and scalability.
40%
PERFORMANCE INCREASE
25%
CAC REDUCTION
Fjorden
Fjorden approached us after struggling to break past $250k/m in revenue with their previous agency.
The brand faced challenges with content ideation, iteration, and website conversion rate.
Upon taking over, we began by restructuring their entire ad setup, implementing attribution tools (Triplewhale) to ensure better tracking and insights.
We also focused on optimizing Fjorden's site conversion rate, which quickly began converting at 3%+. Our team introduced a dynamic creative strategy, producing and testing 15+ new creatives weekly.
• Scaled to $500k pm while exceeding all performance metrics.
• Significantly improved conversion rates and spend efficiency.
• Attracted acquisition interest, resulting in a successful acquisition by a global camera brand.
40%
PERFORMANCE INCREASE
25%
CAC REDUCTION
Atlas Headrest
Atlas, an office accessory brand initially engaged our services after a recommendation from an existing client. They were partnered with an established agency and generating ~$300k in monthly revenue.
However, they encountered performance setbacks on Meta when attempting to scale beyond this point.
Our objective was to facilitate growth beyond this threshold whilst maintaining performance.
Over a span of 90-days, we executed several strategic initiatives:
Consolidated acquisition channels to improve efficiency.
• Achieved a sales milestone of $600m+ per month.
• Improved efficiency of our performance metrics whilst scaling beyond the 7-figure monthly revenue.
2X
REVENUE INCREASE
25%
CAC REDUCTION
Dollar Flight Club
Dollar Flight Club wanted to scale aggressively but couldn’t push past $10K/month in Meta spend without CPAs spiking.
Their account was messy, and creative was stale. We took over from their previous agency, rebuilt their account structure from the ground up, and implemented a full-funnel creative strategy.
Within 90 days, we scaled spend to $120K/month while keeping CPA under target.
• Achieved a sales milestone of $600m+ per month.
• Improved efficiency of our performance metrics whilst scaling beyond the 7-figure monthly revenue.
1400%+
AD SPEND INCREASE
27%
CAC REDUCTION
CornholegamesUSA
We partnered with an outdoor games brand in Q2 2024 to overcome stagnant growth and inconsistent ROAS.
By restructuring Performance Max campaigns, aligning budgets to seasonal trends, and launching a dynamic creative testing system, we drove a 92% increase in ad spend, 122% growth in purchases, and a 171% lift in Google Ads revenue.
All while maintaining profitability.
• 92% increase in ad spend with sustained profitability through peak season
• 171% YoY growth in Google Ads revenue while maintaining target ROAS
92%+
AD SPEND INCREASE
171%
YOY Growth